What We Know About Website Users
Don’t guess how people use your website! Based on publicly available UX research and my own research experience, we’ll discuss what we know about users—both big-picture principles and nitty-gritty details. In this session, we will: • uncover common UX mistakes made by website owners and manager • understand how visitors engage with text, photography, and graphics on websites • learn important considerations for viewers on mobile devices UX research offers us important information that can’t be ignored. You’ll walk out of this session with practical tips to better your website immediately. Resources for further UX learning will be provided.
About Melissa Eggleston
As a UX researcher and content strategist, Melissa Eggleston helps people and organizations create memorable website content. In 1996 she wrote her first online stories about soccer and violated all best practices we now know about writing online. Previously Melissa worked for Duke University and Bloomberg News. She now acts as a consultant on digital projects for business and non-profits throughout the U.S. Melissa gained her multimedia skills and love of UX at the UNC-Chapel Hill School of Journalism where she got her Master’s degree.
Follow Melissa Eggleston on Twitter