About

Jason Purdy is the IT Manager of Journalistic, Inc., publisher of the award-winning publications QSR Magazine and Fine Books & Collections Magazine, as well as other online initiatives. He is responsible for helping to formulate business plans, oversee and help implement the necessary applications as well as perform post-mortems to evaluate success and next steps. Jason earned his BS in Mathematical Sciences (Computer Science) at UNC-Chapel Hill and has had a varied career track, working with a .com startup (AuctionRover.com), small companies (Stingray/Rogue Wave Software, Goto.com) and large (Trilogy, IBM and Data General). Jason lives in Apex, NC with his wife, Casey and daughters, Meredith and Eleanor.

Making cents out of Google Analytics

Google Analytics is a free and powerful tool that should be utilized by every website. At first glance, you can easily retrieve common metrics, such as pageviews, visitors, etc, but if you don't dig deeper, you're missing out on some really powerful ways to monetize your website even further. This session will guide you through these deeper layers, helping you better understand & take advantage of your traffic.