One change to NCDevCon 2011 is the attendance fee. We did not charge an attendance fee for either CFinNC 2009 or NCDevCon 2010. This year, we set a fee of $60 for attendence. Before we talk about why we are now charging a modest fee, let's talk about what you get for your $60.
Entry to the weekend event and all presentations
You get access to two full days of presentations and sessions from the brightest minds in the business. This would normally cost $400-600 at another conference, so this alone is worth the price.
Lunch (both days)
Each day we will provide you a hot lunch. In previous years, we sold lunches each morning for cash to attendees. This causes us significant slowdowns in processing registrations. Also, some attendees were not prepared with cash resulting in complications. This year, lunch will be easier for everyone.
Coffee, drinks and snacks (both days)
Coffee, soda, bottled water, juices and many kinds of snacks are available for free at our snack table.
Saturday Night Social Event
You'll be invited to our Saturday night social event where there will be free drinks and food for sponsors, speakers and attendees.
Conference shirt
You'll have your very own limited edition, one of a kind NCDevCon 2011 t-shirt. These make great stocking stuffers.
We thought long and hard before adding an attendence fee to the conference. I'm sure you can agree $60 is a very modest fee for all the above benefits. The main reason why we set a fee this year is to help curb the number of no-shows.
No Shows
At CFInNC (our first free conference) we had 200 registrations and 15% no-shows. This is a good ratio and we were fine with that. At NCDevCon 2010, we had 240 registrations and 40% no-shows. This trend is disturbing because we turned many people away from registering as space is limited. We understand plans change, but we want to be able to count on our registrations. A $60 fee will help qualify attendees who are committed to coming to the conference from those who are just 'saving a spot' and will decide later.
No-Shows Cost us Money
In planning a conference, we have fixed costs that must be accounted for. Often these costs are planned based on the registrations. A good example is catering. Our caterer was told to prepare enough lunches for the 240 people whom registered. The actual number of people who showed up was much less and as a result, we paid 40% more for catering and had to waste signficant quantities of food.
No-Shows Make us look bad in front of our sponsors
Our sponsors make NCDevCon happen. Even charging a $60 fee we will still rely on our sponsors to make the conference work. If we tell our sponsors we have 240 registrations and are over capacity, but during the conference we have lots of empty seats, we look unreliable.
No-Shows hurt our feelings
NCDevCon is an all volunteer organization. We all have day jobs that pay the bills and we put on NCDevCon as a service to the technology communities. Our reward is in seeing happy, fired-up people enjoying the conference.
I hope this clarifies our reasons why we moved to a $60 registration fee. We will make certain scholarships available for those who can truly not afford $60. Contact us if you are one of those people.
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