S-E-“Oh Myyy” : Using Structured, Semantic Data for Stellar Content
Like all things Web, SEO is a wild ride. Ranking criteria changes rapidly as do strategies for optimizing content visibility. As challenging as this is, the goal of both search and content providers is the same: to deliver quality content to Web users. Schema.org is a collaborative effort founded by Google, Microsoft, Yahoo and Yandex. Its purpose is to create, maintain, and promote structured data schemas for embedding a voculary of metadata into Web markup. This provides a common, rich context for search engine ranking and offers content providers a means to improve content quality - a win win! This session will introduce schema.org structured data as both an SEO tool and a means to improve the organization and provision of content for Web users. Topics will include: 1. An overview into common structured data use cases. 2. Examples of embedding structured content into your markup. 3. Using search engine tooling to validate structured data. 4. Enhancing search result form and function with structured data. 5. Complimenting structured data with HTML5 semantic markup.
About Eric Carlisle
As a UI Developer and UX Designer, my passion is for building the user-facing web and the experiences that make it engaging, compelling, and powerful. My core approach is to Keep It Stunningly Simple, a practice that encourages creative innovation while maintaining pragmatic focus. Via this careful balance, outstanding solutions can be created with the highest probability of project success.
In my 20+ years as a Web geek, I've worked in several Web production roles. Much of his time has been as a consultant, allowing me to work with a wide variety of commercial, nonprofit, and government markets.
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